Our Story

Hawai‘i Farm Project is a family of agrotourism-driven companies led by Maui agricultural entrepreneur Todd Domeck and dedicated to preserving, sharing, and shaping the future of agriculture on Maui. Through immersive farm tours, locally grown products, hands-on experiences, and Hawai‘i-made retail offerings, we connect guests and residents to the stories, people, and traditions that make Maui’s agricultural community so special.

Our family of brands includes Maui Gold Pineapple Company, Maui Pineapple Tour, Maui Pineapple Store, Maui Chocolate Tour, Lahaina Honey Company, Maui Pineapple Farm, and Maui Farm Events. Together, we grow and produce world-famous Maui Gold pineapples, harvest local honey, create value-added products, and showcase authentic Hawai‘i-made goods from local makers and artisans.

Guided by a commitment to sustainability, education, and community, Hawai‘i Farm Project works to create meaningful experiences that celebrate Maui’s agricultural heritage while supporting local farmers, businesses, and future generations. At the heart of everything we do is a deep sense of kuleana to honor Hawai‘i’s agricultural legacy while cultivating a thriving future for farming on Maui.