Photography Credit: Mahina Choy- Ellis

Our Family of Brands

Hawai‘i Farm Project brings together seven unique companies united by a shared commitment to agriculture, education, and authentic Maui experiences. From world-famous pineapples and locally harvested honey to immersive farm tours, retail offerings, and special events, each brand plays a role in preserving and sharing Maui's agricultural story.

Close-up of stacked boxes of Maui Gold pineapple, labeled as hand-picked, ripe on Maui, and extra sweet, with a pineapple logo and QR codes, against a background of green plants and a metallic structure.

Maui Gold Pineapple Company

For more than 50 years, Maui Gold Pineapple Company has cultivated world-famous pineapples on the fertile slopes of Haleakalā. Known for their exceptional sweetness and low acidity, Maui Gold pineapples are hand-harvested at peak ripeness and enjoyed by visitors and customers across the country.

Farming & Agriculture
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A house with light green siding, a red roof, white trim, and a front porch decorated with string lights. The house has white-framed windows and a sign reading 'Maui Pineapple Store' near the porch. There is a grassy yard in front and a palm tree to the right, with a clear blue sky overhead.

Maui Pineapple Store

Located in the heart of Hāliʻimaile, Maui Pineapple Store is the official retail destination for Maui Gold Pineapple and a curated collection of Hawaiʻi-made products. From fresh fruit and island-inspired apparel to locally crafted gifts and specialty foods, the store celebrates the flavors and creativity of Hawaiʻi.

Retail & E-Commerce
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Part of a white bus with black-tinted windows and the text 'Maui Pineapple Tour' along with a pineapple logo, parked in a grassy area with pineapples in the foreground and mountains with palm trees in the background under a clear sky.

Maui Pineapple Tour

Maui Pineapple Tour offers a behind-the-scenes look at Maui’s last working pineapple farm. Guests explore the fields, learn about the growing process from planting to harvest, taste fresh pineapple in the field, and experience firsthand the agricultural traditions that continue to shape Maui.

Agritourism & Farm Experiences
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A small glass bottle of Maui Pineapple Water with a label showing ingredients and branding. The bottle is held by a person's hand with a blurred background.

Maui Pineapple Farm

Maui Pineapple Farm develops premium value-added products crafted from Maui-grown ingredients. Through fresh-cut fruit, frozen pineapple, dehydrated snacks, and other specialty offerings, we create new ways for customers to enjoy the flavors of Maui while supporting local agriculture and reducing food waste.

Value-Added Products & Innovation
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People in a guava orchard, inspecting and picking guava fruits during daylight.

Maui Chocolate Tour

Maui Chocolate Tour invites guests to discover the journey of chocolate from cacao tree to finished bar. Through immersive farm tours, tastings, and culinary experiences, visitors gain a deeper appreciation for Hawaiʻi-grown cacao and the craft of chocolate making.

Agritourism & Cacao Experiences
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Rows of small jars labeled 'Hawaiian Honey Co.' on a wooden shelf, with blurred background showing a honey-themed display.

Lahaina Honey Company

Lahaina Honey Company produces locally harvested honey inspired by the diverse landscapes and flowering plants of Maui. Each jar reflects the island’s unique terroir while supporting sustainable beekeeping practices and local agriculture.

Honey Production & Specialty Foods
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Close-up of a decorative arrangement of pineapples, green apples, cinnamon sticks, and tropical flowers in a wooden bowl.

Maui Farm Events

Maui Farm Events creates memorable gatherings set against the backdrop of Maui’s agricultural landscape. From corporate retreats and private celebrations to community events and farm-to-table experiences, each event is designed to connect guests with the beauty and spirit of Maui.

Private Events & Farm Gatherings
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